The project was to design a bilingual booklet of events for a festival, and create custom expressive typography for the festival's name. The festival's name will be the focal point of the booklet's cover.
I decided to create a booklet for an imaginary hot air balloon festival called Rise Up, which would be bilingual (in English and Arabic). Hot air balloons are usually associated with bright colours. The bright colour scheme is also effective when
it comes to the target audience, because there would be many families attending the festival with kids, so the colours and illustrations add a sense of excitement. Using a consistent grid throughout all the spreads was essential to maintain consistency throughout the booklet. This helps the reader know what to expect on the next page, making it easier for them to follow and find the information that they're looking for.